Match Made in HEL fashion show. Finnair and Finavia live stream from Helsinki Airport
– Three thousand metres of runway. Seven designers from two continents. One fashion show –
Good Morning, sunshine! ♥ How are you feeling today? Exam period is among us, but fear not! Giggles & Dimples is the place you go for that 5-minute study break or just to procrastinate on your work load. With the Mercedes-Benz fashion week in Sydney finished, it is time for a new fashion show to hit the scene!
We are always traveling around the world in search for the trendsetters, best fashion weeks and to be inspired. Later this year we will travel with Finnair where Helsinki will be the stopover airport connecting to Asia and we could not be more excited. Today they are arranging this cool event called “#MATCH MADE IN HEL”. Helsinki Airport’s Runway will be transformed into a catwalk, where 7 designers including Korea, Japan, the United Kingdom and Finland will display their collections. Finnair, with Helsinki Airport as its home base have grabbed the opportunity to connect these fashionistas the same way they connect Europe and Asia with daily flights. Finnairs northern route is the shortest distance between Europe and Asia and therefore they are celebrating this connection by showcasing the works of some of the best designers from the two continents. For the people who loves fashion, this got to be the coolest event of the year – Talkin’ bout jet set life, huh?
The video above is a LIVE stream of the show happening today May 24th at 17.00 GMT and will last about 30 minutes. After the live event, there will be a recording of the show looping, so you can keep the stream running as long as you like. Since none of us are able to attend we will for sure follow and you can too right here on this blog with us ♥